Fiserv Forum Milwaukee Tickets

Fiserv Forum events and Milwaukee basketball

Fiserv Forum opened in August 2018 in downtown Milwaukee. It hosts the Milwaukee Bucks and Marquette men's basketball, alongside concerts, family shows and other sporting events. Populous led the design with Wisconsin-based Eppstein Uhen Architects and HNTB.

The building occupies the meeting of Vel R. Phillips Avenue and Juneau Avenue. Deer District Plaza sits beside its main entrance, placing the arena within an outdoor gathering area as well as a neighbourhood of downtown streets.

The wave-like roof and glass atrium

A sweeping, zinc-clad roof gives Fiserv Forum its distinctive outline. Extensive glazing and Cream City-inspired brick connect the exterior and interior with Milwaukee's architectural character. The arena also houses the Milwaukee Bucks Art Collection, with original artwork and photographs, including work by artists with Wisconsin ties.

The main atrium is an open space immediately inside the entrance. Its wall of windows looks towards the entertainment district, bringing daylight and views of the surrounding public spaces into the building. It forms a different kind of arrival area from the enclosed seating bowl beyond.

Seating and the arena's social spaces

The bowl places a large proportion of seats on the lower level, allowing the upper tier to sit closer to the event floor. Suites and club spaces add other settings around that core arrangement.

Several named areas have distinct positions and characteristics:

• BMO Club: an event-level space near the player tunnel, with wood-grain finishes and a lounge setting.
• Mezzanine Club: a horseshoe-shaped social space overlooking the atrium rather than the playing bowl.
• Panorama Club: a high-level area with an outdoor terrace facing Milwaukee's skyline.

These spaces show how the design combines basketball seating with places for socialising around the event. The main concourses, atrium and exterior plaza form connected parts of that wider venue experience.

Concerts and other uses

The arena was designed to accommodate music as well as sport, with enhanced acoustics and production facilities. Its published programming includes college basketball, hockey, boxing and mixed martial arts alongside the regular tenants. For more music destinations, browse concerts on TixChoice.

Approaching the arena

The principal entrance faces Deer District Plaza on Vel R. Phillips Avenue. A skybridge connects the north-west main concourse with the 5th Street parking structure, while bicycle parking is available at the garage and on the arena's south-east side.